Are you one of those people who were caught in the same situation mentioned below?

Why? It's a thing with branding, and just with branding in Canada but worldwide. It tells a story. When you pick up a branded packet over a non-branded one, you pick up a story. Humans are hardwired for stories. No matter whether or not everyone reads a storybook, they do prefer stories in everything. This is why gossiping is one of the factors that bring people together. Everybody enjoys good gossip. 

Building a brand is like creating juicy gossip, but an authentic one. It might sound easy, but it's a tough task. Here are some tips that can make your brand a living example of successful branding in Canada.

One message at a time  

Brands that fail, sometimes fail because they try to cater to everyone for everything. This is literally the kiss of death for so many brands. Focusing on everything affects your focus like nothing else. A focused message helps in reaching people who actually want your service. The simplest hack to discover whether your brand is trying to please everyone is to create a motto for your brand. If the tagline is simple and describes everything that you do, your brand is on the right path. However, if no clear motto comes to your mind, you need to focus. This is crucial when considering branding in Canada, where competition is fierce.

Carving a niche and then a niche within  

So let's say you sell bread. Nice! But what kind of bread? White bread, whole wheat bread, rye bread, sourdough bread, multigrain bread, baguette, ciabatta, pumpernickel bread, and many more. One or two breads out of this lot can become your specialty. You literally can't excel at all the breads in the world. Your target audience can be ciabatta lovers or those who prefer rye bread over other breads. This leads to carving your niche within a niche. This strategy can be particularly effective in branding in Canada, where consumers value specialization.

Living your brand  

Rise and shine like your bread! Kidding. Instead of simply posting everything and anything about your brand on socials, try to live your brand. If you sell bread, promote it not just in a conventional way. Show your audience that your product is actually beneficial, and that you use it yourself. When you prefer your product over other brands, even luxury ones, the audience knows that what you use won’t harm them either. This authentic approach is crucial to branding in Canada, where transparency builds trust.

Word of Mouth Promotion  

Last but definitely not least, let other people tell your brand story. We all are driven by word of mouth. When your friend tells you to watch a movie at a certain multiplex because their seats are super comfy, you won't even bother cross-checking the fact online. You’d simply go to the theater and ditch your regular place just over word of mouth. Recommendations work like magic. When you offer services that are great, people talk about it. This is your promotion, waiting for you to be the most successful brand out there. And when it comes to branding in Canada, word of mouth is one of the most powerful tools at your disposal.